The magic wine project
Natural wines are made in Italian amphorae.
The brand name is "ABRAKADABRA". This name suggests something special, a miracle, almost magical. What it is like to make wine in an amphora made of clay, while leaving it 100% up to nature to work its magic. There is no intervention, all the processes are natural, and when the wine is ready, you can marvel at the result of the magic.
The aim was to make both the logo and the wine bottle label unique and special. Given the name ABRAKADABRA and given the theme of AMPHORA, the two had to be represented and suggest the shape of an amphora in the logo.
